BLITZ-SCALE Your Brand: Using GROWTH HACKING Frameworks to Accelerate, Monetize, and SCALE YOUR BRAND
- KRESERA™
- Mar 16
- 6 min read
Updated: Mar 21
Most people don’t know how to scale their brand. They don’t have the right systems in place, they are burnt out, and they struggle to make money. Sounds like you? If yes, you’re in the right place.
In this post, we’re diving deep into scaling your brand with the Growth Hacking Funnel and the Blitzscaling Principles. By the time you’re done reading, you’ll have a lot more clarity about how you can scale your brand, the mistakes to avoid, and the frameworks to use.
The Growth Hacking Funnel to Scale Your Brand
The Growth Hacking Funnel has 6 parts:
Awareness
Acquisition
Activation
Retention
Revenue
Referral
People like Ryan Holiday used this funnel to scale their brand.
Let’s break this down:
#1 Awareness
The first step is to make your brand known to potential customers. You need to get in front of people. Imagine you’re a new student at a huge high-school. How do you make yourself known to other people?
Be unique (brand identity)
Participate in class discussions (engage with your audience)
Make friends and expand your network (network and partnerships)
Consistently show up and be yourself (brand consistency)
#2 Acquisition
The second step is to gather information about your ideal customer profile and attract leads. Get to know who you are targeting. This includes knowing their fears, dreams, and pains. This allows you to position yourself properly and attract the right leads.
This is a lot more important than people realize.
If you target the wrong people, you won’t be able to scale your brand.
#3 Activation
So, you have leads, but you need to “activate” them. Acquisition and activation often overlap a bit. Acquisition is getting customers and potential customers to interact with your brand, while activation focuses on the first experience your customers have with your actual product or service. It’s like a plant. You already planted the seeds with the acquisition and awareness, now you want the seeds to grow.
Example:
Awareness—You got in front of people by making content and being unique
Acquisition—They clicked your website after seeing your content or word of mouth
Activation—They created an account or signed up for your newsletter
How do you activate your leads?
Social proof
Call-to-actions (CTAs)
Minimize effort & sacrifice
Gamification
Exclusivity
This is a crucial step in the Growth Hacking Funnel.
#4 Retention
This is the hardest part. Retention means that your customers or clients come back and stay with you. Now, you need to nurture your plant and keep it growing. Let’s break this down:
Why do people decide to stay with you?
#1—Great customer experience
This means your customers absolutely love your product or service. Their experience is beyond satisfaction.
#2—Value proposition
Customers stay when they perceive consistent value in your product or service relative to or higher than its cost.
That’s why everyone says that you should overdeliver. How can you do more than your client expects?
#3—Community
You want your customer to feel a part of your community and a sense of belonging.
Start by showing that you really care about your customer and that you are like-minded.
#4—Exclusivity
People love exclusive things. That’s rooted in our psychology.
Give your customer something they can’t get anywhere else. What do you offer that others don’t?
#5 Revenue
This is the stage where you can harvest your fruit. So far, you’ve planted your seeds, grew your plant, and now it’s time to harvest its fruit.
This is where you convert your users into paying customers. But this isn’t just about making money in the short-term. It’s about creating a sustainable income stream.
The Freemium Model: A Counterintuitive Path to Profit
Freemium: the art of giving to get. By offering basic content for free and charging for premium features, you build trust and entice followers to pay for more.
#6 Referral
This is crucial for the growth of your business. Referrals aren’t just a nice-to-have; they are crucial if you want to grow your brand. Referrals are one of the most powerful ways to get more customers. It’s like a happy, thriving plant that attracts a lot of bees.
The best way to get referrals is to overdeliver for your customers. If they are happy with your product or service, chances are they will recommend you to others. Ask them if they know someone who could also benefit from your services. Give them bonuses for any successful referrals.
The 10 BLITZ-SCALING Principles
Blitzscaling isn’t just a buzzword; it’s a mindset. This is the secret behind many large-scale success stories. If done right, it can lead to explosive growth. There are 10 blitzscaling principles:
#1—Speed over Efficiency: Prioritize speed over efficiency
#2—Identify and Leverage Competitive Advantage: Blitzscaling is driven by competition
#3—Secure “Blitzcapital” Early On: Blitzscaling needs large investments
#4—Focus on Product-Market Fit: Verify product-market fit before scaling.
#5—Build a Scalable Culture: Culture and diversity drive blitzscaling.
#6—Manage Risk: Blitzscaling involves taking calculated risks.
#7—Optimize Management: Blitzscaling requires evolving management as you grow.
#8—Emphasize Data-Driven Decision Making: Scale with data-driven strategic decisions.
#9—Focus on First-to-Scale, Not First-to-Market: Quickly capture market share and outpace rivals.
#10—Leverage Talent and Expertise: Blitzscaling thrives on scaling expertise
Case Study: The Amazon Success Story
Amazon is one of the most valuable companies on earth. Let’s break down how Amazon used the Blitzscaling Principles:
#1—Speed over efficiency
Amazon’s mantra of “Get Big Fast” shows the first principle perfectly. The fast shipping Amazon provides is another great example. This focus on speed allowed Amazon to outpace competitors and achieve a dominant market position.
#2—Identify and Leverage Competitive Advantage
Bezos knew that customer obsession is a fundamental competitive advantage. That’s why he focused on delivering exceptional customer service.
#3—Secure “Blitzcapital” Early On
When Bezos started Amazon, he didn't have much money. But he was smart about getting it. He convinced big investors to bet on his idea. His family also chipped in, which was super important. It was like Bezos was solving a money puzzle, fitting together pieces from different places. This mix of support turned his big dream into a real company that would change how we all shop.
#4—Focus on Product-Market Fit
Bezos started in a large market: Books. The internet provided the perfect solution for offering a huge selection of books in a single online store.
#5—Build a Scalable Culture
Bezos planted three seeds at Amazon: innovative ideas, a love for shoppers, and a hunger to be the best. These grew into a jungle of creativity where "good enough" was never enough, and the customer was king.
#6—Manage Risk
From the beginning, Bezos was willing to take massive risks to grow Amazon.
"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table."
—Jeff Bezos
#7—Optimize Management
Bezos had 14 Leadership Principles that serve as the foundation of Amazon’s management.
#8—Emphasize Data-Driven Decision Making
Amazon’s secret weapon? A treasure trove of customer data, meticulously mined under Bezos' watchful eye.These data gems became the building blocks of Amazon's empire, shaping everything from product launches to marketing campaigns.
#9—Focus on First-to-Scale, Not First-to-Market
Bezos' "Everything Store" vision transformed Amazon from a humble online bookshop into a digital bazaar. He focused on scaling Amazon’s offerings. This broad product expansion was key to Amazon’s strategy of becoming the dominant player in e-commerce, rather than just the first online bookstore.
#10—Leverage Talent and Expertise
Bezos always had high standards. That’s why he attracted top talents and people with high levels of expertise.
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Special Thanks & Authorship Credits to Andrej Drats
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