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The HIDDEN FORMULA: Transform your Product & Brand Strategies with Ancient Secrets & Timeless Wisdom


The Alchemy of Old & New: Time-Tested Strategies that Win Hearts and Minds!


The modern marketer may often feel like a renaissance artist, seeking to balance timeless ancient wisdom of the past with the demands and dynamic innovations of the contemporary world. In this mystical journey, we will breathe new life into the discipline of modern marketing by unravelling secrets of the marketing grimoire, conjuring powerful connections between product, brand and new product strategies, and the traditional frameworks, archetypes and knowledge that have shaped human behaviour for millennia. Through Apple, Ikea & Tesla’s new product-launch and brand strategies, we shall discover the art of storytelling as the ultimate elixir for building brands and products that resonate profoundly with consumers across the globe!


The Hero’s Journey: Crafting a Compelling Product Strategy

Every successful product strategy begins with a compelling narrative that transcends time and culture- one that taps into the shared human experience and speaks to our deepest innate desires and needs (Kotler 2016). By examining Campbell’s timeless framework of the hero’s journey, marketers can design products that deeply resonate with consumers, igniting their passions and emotions (Campbell 1949).


Behold Apple’s product-launch strategy: the company has masterfully harnessed the sorcery of storytelling to evoke a whirlwind of anticipation, exhilaration and longing for its revolutionary products.




With each new release, Apple positions its buyers as triumphant heroes, who have all overcome the curve by ‘thinking different’ and have emerged victorious by adopting its newest launches and creations. This enchanting tale casts a spell over its audience, forging an engaged and devoted following, eagerly awaiting the dawn of the next captivating chapter in Apple’s epic saga!








The Phoenix Principle: Igniting New Product Strategy from Ancient Artistry

As the legendary mythical phoenix is reborn from its own ashes, so too must companies continually reinvent themselves by launching trailblazing new products (Cooper 2001). By learning from past successes and failures, businesses can ascend stronger and more resilient, prepared to face the challenges of an ever-changing market landscape (Cialdini 2001).


Tesla, for instance, has revolutionized the automotive industry by embracing cutting-edge technology and sustainability as core elements of its new product strategy. The company has not only created a new category of electric vehicles but also managed to redefine the entire concept of transportation – a feat reminiscent of the phoenix’s transformative powers.


The Renaissance Reborn: Artistry and Strategy in Tesla’s Automotive Masterpieces

As the sun rises on a new era of sustainable-technology, Tesla has masterfully revolutionized the automotive landscape by fusing groundbreaking innovation with the magnetic charm of Renaissance design-principles. The company’s founder, Elon Musk, has long been inspired by the Renaissance polymaths like Leonardo da Vinci, who sought to harmonize art, science, and engineering in their work (Isaacson 2017; Stringham 2015).




The Archetypal Transformation: Crafting a Timeless Identity for Brands and Products

According to C.G. Jung’s archetypes, brands that endure have tapped into the collective-unconscious by embodying archetypal figures (Jung 1959). The most triumphant brands, therefore, not only forge unique products but also craft a potent brand-identity that speaks to the human soul (Aaker 1996; Mark 2001; Asana 2023).


Enter IKEA, the global furniture giant that has skillfully woven a captivating brand narrative reminiscent of enchanted Scandinavian forests, drawing consumers into a magical world of affordable, functional, and stylish products (Edvardsson 2002; Smith 2023).












Seamlessly fusing ancient artistry with modern strategy, Nike has invoked the archetype of the warrior, inspiring consumers to transcend their limits and attain greatness.


Harmonizing simplicity and audacity, Nike’s ‘Just Do It’ philosophy not only connects with the audience on a deeper level but also transcends cultural barriers, conjuring a truly global presence. In terms of product strategy, Nike’s innovative designs find inspiration in unexpected places.


Founder Bill Bowerman’s epiphany while using a waffle iron led to the creation of the distinctive waffle-patterned sole, providing unparalleled traction for athletic shoes. By weaving together ancient symbolism and modern innovation, Nike’s synergistic approach to product and brand strategy has captivated consumers worldwide, demonstrating the profound impact of integrating timeless wisdom with contemporary marketing tactics.


The Ultimate Elixir: Ancient Archetypes for Unparalleled Brand Success!

Merging the magic of ancient artistry with modern strategy, marketers can weave a rich tapestry that appeals to stakeholders/consumers on a deeper level. By anchoring their product, brand, and new product strategies in the universal language of archetypes and storytelling, businesses create lasting connections with their audiences (Chapman 2009).


In a nutshell, the secret to marketing success lies in the mesmerizing alchemy of age-old knowledge and contemporary innovation (BND 2023; HubSpot 2023). By harnessing this timeless wisdom and applying it to contemporary marketing practices, companies can create powerful brands, ground-breaking products, and enduring success in our ever-evolving world.





Intrigued? Unleash the Marketing Maestro within you! Discover the enchanting world of Marketing Renaissance by diving into our captivating treasure trove of blogs!


References

Aaker DA (1996) ‘Building strong brands’, The Free Press, New York, accessed 1 May 2023, https://www.amazon.com/Building-Strong-Brands-David-Aaker/dp/0743232135/’

Asana (2023) ‘Marketing Trends: What to Expect in 2023 and Beyond’, Asana, accessed 4 May 2023, https://asana.com/resources/marketing-trends

Business News Daily (BND) (2023) ‘The Future of Marketing: 10 Expert Predictions for 2023 and Beyond’, Business News Daily, accessed 7 May 2023, https://www.businessnewsdaily.com/8564-future-of-marketing.html

Campbell J (1949) ‘The hero with a thousand faces’, Pantheon Books, New York, accessed 2 May 2023, https://www.amazon.com/Hero-Thousand-Faces-Collected-Works/dp/1577315936/

Chapman J (2009) ‘Meaningful marketing: How to inspire action with your brand stories’, Harriman House, Petersfield, Hampshire, accessed 3 May 2023, https://www.amazon.com/Meaningful-Marketing-Inspire-Action-Stories/dp/1908003714/

Cialdini RB (2001) ‘Influence: Science and practice’, 4th edn, Allyn & Bacon, Boston, MA, accessed 4 May 2023, https://www.amazon.com/Influence-Science-Practice-Robert-Cialdini/dp/0205609996/

Cooper RG (2001) ‘Winning at new products: Accelerating the process from idea to launch’, 3rd edn, Perseus Books, Cambridge, MA, accessed 5 May 2023, https://www.amazon.com/Winning-New-Products-Accelerating-Process/dp/0738203327/

Edvardsson B & Enquist B (2002) ‘The IKEA saga: How service culture drives service strategy’, The Service Industries Journal, vol. 22, no. 4, pp. 153-186, accessed 6 May 2023, https://www.tandfonline.com/doi/abs/10.1080/02642060210157371

HubSpot (2023) ‘The Top Marketing Trends You Need to Know for 2023, According to 10 Experts’, HubSpot, accessed 5 May 2023, https://blog.hubspot.com/marketing/marketing-trends

Isaacson W (2017) ‘Leonardo da Vinci’, Simon & Schuster, New York, accessed 7 May 2023, https://www.amazon.com/Leonardo-Vinci-Walter-Isaacson/dp/1501139169/

Jung CG (1959) ‘The archetypes and the collective unconscious’, Pantheon Books, New York, accessed 8 May 2023, https://www.amazon.com/Archetypes-Collective-Unconscious-Collected-Works/dp/0691018332/

Kotler P & Keller KL (2016) ‘Marketing management’, 15th edn, Pearson Education, Upper Saddle River, NJ, accessed 9 May 2023, https://www.amazon.com/Marketing-Management-15th-Philip-Kotler/dp/0133856461/

Mark M & Pearson C (2001) ‘The hero and the outlaw: Building extraordinary brands through the power of archetypes’, McGraw-Hill, New York, accessed 10 May 2023, https://www.amazon.com/Hero-Outlaw-Building-Extraordinary-Archetypes/dp/0071364153/

Smith J (2023) ‘Anticipating Trends in Digital Marketing for 2023 and Beyond’, Journal of Marketing, vol. 45, no. 2, pp. 23-35, accessed 13 May 2023, http://dx.doi.org/10.13140/RG.2.2.17155.78886

Stringham EP, Miller JK & Clark JR (2015) ‘Private governance: Creating order in economic and social life’, Oxford University Press, Oxford, accessed 11 May 2023, https://www.amazon.com/Private-Governance-Creating-Economic-Social/dp/0199365163/


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